The Brief

  • Launch DataSparQ and showcase how it’s innovative use of A.I. can solve big business as well everyday consumer problems in real world scenarios

  • Position DataSparQ as synonymous with A.I., thought leaders in this sector and establish their point of difference

  • Generatebusinessleadsandcommercialgrowth


  • Zero media awareness of the company and its proposition

  • CrowdedA.I.marketplaceandestablishingapointof


  • Concerns over privacy, how the data would be used and

    fears it would lead to job losses

  • Product not market ready



  • The story broke worldwide in two phases - with more than 500 pieces of print, online and broadcast coverage from major news outlets in more than 25 countries across five continents

  • DataSparQ interviews on The One Show, LBC, talkRADIO, RTL, Associated Press + also made Today programme, Loose Women, the front page of The Times, page 3 Daily Mail and Evening Standard, as well as The Sun, Metro, Mirror, Telegraph

  • New business and sales conversions for DataSparQ

  • Put them on the map as industry leading pioneers in the A.I sector

The Brief

Launch new Bear Grylls show Hostile Planet on Fox’s National Geographic channel


  • Very congested space as Bear had already launched higher- profile Netflix show and Our Planet also had a high-profile launch in same month

  • No access to Bear himself

  • Show had already launched in US a month earlier


  • Celebrity attended premiere screening

  • Made national print and online in Daily Mail, The Sun,

    Daily Mirror, The Star, Sunday, Express, Evening Standard

  • Large social media interactions from celebrity and influencer attendees

  • Show achieved its target viewing figures

Arts & Entertainment

Publicist work for some of the most exciting artists in contemporary art - Profiling themselves, their exhibitions, collaborations and high-profile collectors.

Highlights including front page of The Evening Standard for a Chemical X show and many profiling interviews with Hayden Kays in national newspapers including front cover of FT Money and features in The Guardian, Daily Telegraph, The Independent and Daily Mail

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