
The Brief
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To launch the first phase of Omaze’s global expansion - building the brand outside its country of origin to become the number one fundraising platform in the UK and beyond.
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Drive ticket sales for the Omaze Million Pound House Draw
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Attract a new audience of donators, celebrities, brand and media partners to achieve significant commercial growth in UK
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Build Omaze’s profile, reputation and influence in the UK to help it become the first company to give $1b to charity in a single year
Challenges
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Dispelling any scam misconceptions for a very sceptical media in the UK
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Explaining exactly how the model works simply and with total transparency
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Launching during the most unprecedented time in modern history
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The global pandemic caused major disruptions across all news outlets at its peak, leaving little editorial space non-covid stories
Results
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Due to the global pandemic OGPR’s original approach for the launch campaign had to be adapted to overcome unprecedented challenges
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Despite these challenges, the campaign to date has achieved pieces over 350 pieces of coverage during a seven-phase media campaign including 30+ articles in national newspapers print & online, a six-page feature interview with Matt Pohlson, CEO in the Telegraph Magazine and two-page interview with Penny Lancaster in the Mail on Sunday
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Omaze have already exceeded their initial targets and are expanding across the UK as well as into new international territories


The Brief
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Launch DataSparQ and showcase how it’s innovative use of A.I. can solve big business as well everyday consumer problems in real world scenarios
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Position DataSparQ as synonymous with A.I., thought leaders in this sector and establish their point of difference
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Generatebusinessleadsandcommercialgrowth
Challenges
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Zero media awareness of the company and its proposition
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CrowdedA.I.marketplaceandestablishingapointof
difference
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Concerns over privacy, how the data would be used and
fears it would lead to job losses
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Product not market ready
Results
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The story broke worldwide in two phases - with more than 500 pieces of print, online and broadcast coverage from major news outlets in more than 25 countries across five continents
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DataSparQ interviews on The One Show, LBC, talkRADIO, RTL, Associated Press + also made Today programme, Loose Women, the front page of The Times, page 3 Daily Mail and Evening Standard, as well as The Sun, Metro, Mirror, Telegraph
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New business and sales conversions for DataSparQ
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Put them on the map as industry leading pioneers in the A.I sector


The Brief
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Promote Forest Road Brewery’s door-to-door pints service “Tactical Beer Response Unit” to help them sell thousands of pints worth of dead stock during lockdown
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Position Forest Road Brewery as being the saviors of the lockdown draught beer drought and the best independent brewery in London and beyond
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Generate orders and sales
Challenges
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Low media awareness of the company and zero for this proposition
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Shooting content and arranging interviews during lockdown
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Very quick turnaround required
Results
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The story broke worldwide - with more than 600 pieces of print, online and broadcast coverage from major news outlets in more than 15 countries across four continents
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Coverage continued to appear throughout lockdown
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Founder Pete Brown did interviews with Reuters, Sky, BBC, ITV, LBC, talkRADIO, Associated Press
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UK nationals including The Sun, Metro, Standard, Time Out, Hot Dinners - as well as pieces ranging from the New York Times to ABC news in Australia.
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The mobile tactical beer response unit was booked out for the next month within two hours
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Thousands of online orders generated
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The van even delivered freshly poured pints to a very grateful Sun news desk
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Put FRB on the map as the most innovative independent brewery in London and beyond



The Brief
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Drive sales by creating media awareness for Tom Clinch and its menswear range, with a particular focus on the boxer shorts
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Generate coverage at the front end of newspapers by devising and revealing unique insights into British men’s consumer behavior - highlighting just how infrequently men buy new pants
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Emphasise the innovative pouch design of the boxer shorts
Challenges
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Low media and industry awareness of the company
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The retail market in particular being one of the industries hit the hardest by the COVID-19 pandemic
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A small independent company in a very crowded market
Results
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The story broke nationally in The Sun, The Times, Daily Express, Daily Star, Mailonline, Heart FM and talkSPORT
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Coverage continued to appear after the initial hits – with Henry Deedes writing a full page column about in the Daily Mail as well as several other news sites picking it up including MSN - meaning the story went across the globe as far as India and Australia
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The company received an unprecedented amount of orders the day the story broke – with daily orders still significantly rising post story
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Put Tom Clinch on the map as an innovative new menswear brand



The Brief
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Launch a world first military grade disinfectant spray VIRUSEND developed in conjunction with the British Army
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Position VIRUSEND as a vital part of the COVID solution protecting the army on the ground across the UK
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Highlight the patented, environmentally friendly, recyclable and re-useable technology
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Work with key partners – the MoD, the Army, Liverpool School of Tropical Medicine, National Institute for Health Research
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Drive sales online
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Attract commercial partners and stockists
Challenges
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Three-month delay to get approval from the MoD and the Army
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The Army weren’t allowed to give us a quote of endorsement
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Launching during the Xmas period
Results
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The story broke with 20 x national and regional hits in print and online including the Sun, Daily Telegraph and Metro
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VIRUSEND secured significant, large scale orders from multiple new clients including major retailers
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Established VIRUSEND as the World’s best disinfectant spray


The Brief
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Generate positive media exposure to help Medic Bleep raise £1.5 million in new investment
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Articulate Medic Bleep’s pioneering approach to medical communication to showcase why it’s such a crucial tool in this sector
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Showcase the many benefits Medic Bleep will have on the NHS – including improved care and efficiency and long-term money saved etc
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Build its profile, reputation and influence in the UK to help Medic Bleep achieve its target of 30% of the NHS Market within the next four years
Challenges
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Low media awareness of the company and its proposition
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Technology only in use on a limited scale at this stage
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Tackling any scepticism surrounding the “why not use WhatsApp for free instead” question
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Reclaiming ownership of this space post Matt Hancock’s bullish announcement about replacement of NHS pagers
Results
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The story appeared nationally and in key regions in two phases – campaign launch and then the addition of BT as a partner
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Coverage in The Sun, Evening Standard, Sunday Express and key investor media – Merger Market
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Continued outside investment in the brand
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Put them on the map for saving time and improving efficiency in the NHS during the COVID-19 pandemic



The Brief
Launch new Bear Grylls show Hostile Planet on Fox’s National Geographic channel
Challenges
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Very congested space as Bear had already launched higher- profile Netflix show and Our Planet also had a high-profile launch in same month
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No access to Bear himself
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Show had already launched in US a month earlier
Results
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Celebrity attended premiere screening
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Made national print and online in Daily Mail, The Sun,
Daily Mirror, The Star, Sunday, Express, Evening Standard
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Large social media interactions from celebrity and influencer attendees
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Show achieved its target viewing figures



Arts & Entertainment
Publicist work for some of the most exciting artists in contemporary art - Profiling themselves, their exhibitions, collaborations and high-profile collectors.
Highlights including front page of The Evening Standard for a Chemical X show and many profiling interviews with Hayden Kays in national newspapers including front cover of FT Money and features in The Guardian, Daily Telegraph, The Independent and Daily Mail







