The Brief

• To launch the first phase of Omaze’s global expansion - building the brand outside its country of origin to become the number one fundraising platform in the UK and beyond.

• Drive ticket sales for the Omaze Million Pound House Draw

• Attract a new audience of donators, celebrities, brand and media partners to achieve significant commercial growth in UK

• Build Omaze’s profile, reputation and influence in the UK to help it become the first company to give $1b to charity in a single year

Challenges

• Dispelling any scam misconceptions for a very sceptical media in the UK

• Explaining exactly how the model works simply and with total transparency

• Launching during the most unprecedented time in modern history

• The global pandemic caused major disruptions across all news outlets at its peak, leaving little editorial space non-covid stories

Results

• Due to the global pandemic OGPR’s original approach for the launch campaign had to be adapted to overcome unprecedented challenges

• Despite these challenges, the campaign to date has achieved pieces over 350 pieces of coverage during a seven-phase media campaign including 30+ articles in national newspapers print & online, a six-page feature interview with Matt Pohlson, CEO in the Telegraph Magazine and two-page interview with Penny Lancaster in the Mail on Sunday

• Omaze have already exceeded their initial targets and are expanding across the UK as well as into new international territories

The Brief

• Promote Forest Road Brewery’s door-to-door pints service “Tactical Beer Response Unit” to help them sell thousands of pints worth of dead stock during lockdown 

• Position Forest Road Brewery as being the saviors of the lockdown draught beer drought and the best independent brewery in London and beyond

• Generate orders and sales

Challenges

• Low media awareness of the company and zero for this proposition

• Shooting content and arranging interviews during lockdown

• Very quick turnaround required

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Results

• The story broke worldwide - with more than 600 pieces of print, online and broadcast coverage from major news outlets in more than 15 countries across four continents

• Coverage continued to appear throughout lockdown

• Founder Pete Brown did interviews with Reuters, Sky, BBC, ITV, LBC,  talkRADIO, Associated Press

• UK nationals including The Sun, Metro, Standard, Time Out, Hot Dinners - as well as pieces ranging from the New York Times to ABC news in Australia.

• The mobile tactical beer response unit was booked out for the next month within two hours

• Thousands of online orders generated

• The van even delivered freshly poured pints to a very grateful Sun news desk

• Put FRB on the map as the most innovative independent brewery in London and beyond

The Brief

• Launch a world first military grade disinfectant spray VIRUSEND developed in conjunction with the British Army 

• Position VIRUSEND as a vital part of the COVID solution protecting the army on the ground across the UK

• Highlight the patented, environmentally friendly, recyclable and re-useable technology

• Work with key partners – the MoD, the Army, Liverpool School of Tropical Medicine, National Institute for Health Research

• Drive sales online

• Attract commercial partners and stockists

Challenges

• Three-month delay to get approval from the MoD and the Army

• The Army weren’t allowed to give us a quote of endorsement

• Launching during the Xmas period

Results

• The story broke with 20 x national and regional hits in print and online including the Sun, Daily Telegraph and Metro

• VIRUSEND secured significant, large scale orders from multiple new clients including major retailers

• Established VIRUSEND as the World’s best disinfectant spray

The Brief

Launch new Bear Grylls show Hostile Planet on Fox’s National Geographic channel

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Challenges

• Very congested space as Bear had already launched higher- profile Netflix show and Our Planet also had a high-profile launch in same month

• No access to Bear himself

• Show had already launched in US a month earlier

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Results

• Celebrity attended premiere screening

• Made national print and online in Daily Mail, The Sun,

  Daily Mirror, The Star, Sunday, Express, Evening Standard

• Large social media interactions from celebrity and influencer attendees

• Show achieved its target viewing figures

Arts & Entertainment

Publicist work for some of the most exciting artists in contemporary art - Profiling themselves, their exhibitions, collaborations and high-profile collectors.

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Highlights including front page of The Evening Standard for a Chemical X show and many profiling interviews with Hayden Kays in national newspapers including front cover of FT Money and features in The Guardian, Daily Telegraph, The Independent and Daily Mail