The Brief

• Launch DataSparQ and showcase how it’s innovative use of A.I. can solve big business as well everyday consumer problems in real world scenarios

• Position DataSparQ as synonymous with A.I., thought leaders in this sector and establish their point of difference

• Generatebusinessleadsandcommercialgrowth

  Challenges

• Zero media awareness of the company and its proposition

• CrowdedA.I.marketplaceandestablishingapointof

  difference

• Concerns over privacy, how the data would be used and

  fears it would lead to job losses

• Product not market ready

Results

• The story broke worldwide in two phases - with more than 500 pieces of print, online and broadcast coverage from major news outlets in more than 25 countries across five continents

• DataSparQ interviews on The One Show, LBC, talkRADIO, RTL, Associated Press + also made Today programme, Loose Women, the front page of The Times, page 3 Daily Mail and Evening Standard, as well as The Sun, Metro, Mirror, Telegraph

• New business and sales conversions for DataSparQ

• Put them on the map as industry leading pioneers in the A.I sector

The Brief

Launch new Bear Grylls show Hostile Planet on Fox’s National Geographic channel

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Challenges

• Very congested space as Bear had already launched higher- profile Netflix show and Our Planet also had a high-profile launch in same month

• No access to Bear himself

• Show had already launched in US a month earlier

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Results

• Celebrity attended premiere screening

• Made national print and online in Daily Mail, The Sun,

  Daily Mirror, The Star, Sunday, Express, Evening Standard

• Large social media interactions from celebrity and influencer attendees

• Show achieved its target viewing figures

Arts & Entertainment

Publicist work for some of the most exciting artists in contemporary art - Profiling themselves, their exhibitions, collaborations and high-profile collectors.

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Highlights including front page of The Evening Standard for a Chemical X show and many profiling interviews with Hayden Kays in national newspapers including front cover of FT Money and features in The Guardian, Daily Telegraph, The Independent and Daily Mail

Our PR